Going Freedom (And Other Pleasures of the Independent Consulting Life)
A few years ago I was asked to participate in an alumnae portrait project celebrating the 50th anniversary of women at HBS. The assignment was to write a piece about what you do and photograph yourself with a sheet bearing a one-word description of why you do it. This was my photo entry. (Thanks, Tim Leavitt, for the great pic.)
Will Bachman, co-founder of the independent consultant community Umbrex, is asking similar questions of a handful of community-members in his new podcast, Unleashed, interviewing a different guest in each episode. I’m Episode 3. Check it out at
In 38 short minutes, you will learn:
Why art history majors make great management consultants (a.k.a. my debt of gratitude to BCG)
A strategist’s perspective on brand (It’s more than just a logo)
Why the world needs brand consultants (Empathy! Intimacy! Storytelling!)
What exactly I get paid to do (Mom, does this answer your question?)
How I sell (I don’t, really)
What motivates me (in one word or less)
My p.o.v. on extracurricular activities (they’re important)
How to brand yourself (no, it doesn’t hurt)
What my imaginary highway billboard would say (hint: my website says it too)
What I look for when buying a mousetrap (“kills mice dead” does the trick – I don’t need to know the compression, extension and torsion specs of the trap spring)
I am at peace with the possibility that only my mother will listen all the way till the end. But for sure check out Unleashed - there are loads of interesting people featured in other episodes… Kudos to Will and happy listening!