portfolio of work

MEDSCAPE

customer insight, brand positioning, brand guidelines, and sales collateral; internal rollout

NOVARTIS

brand positioning, naming, and logo for new medical device in eye care division

GILEAD

customer insight and packaging strategy

GENENTECH

patient and provider education materials and communication campaigns

WEB MD

visual refresh of communication materials

DOXIMITY

customer insight, brand positioning, and sales collateral for core businesses and new launches

ROCHE

internal customer insight and brand positioning with oncology care coordinators

EPOCRATES

customer insight and brand positioning

AETNA

customer insight and brand positioning for provider-facing brand, playbook for internal rollout

CLEAVE BIOSCIENCES

brand positioning and identity system

AEGIS CREATIVE

brand positioning, identity system, and marketing collateral

CAIRN

customer insight and brand positioning

VMS BIOMARKETING

brand positioning and innovation concepts

CARE.COM

brand identity system and tagline

ALTERED STATE

brand positioning quick-start

GALWAY GROUP

brand positioning quick-start

KYLIN LIGHT

brand positioning quick-start

WELL BEYOND

brand positioning and identity quick-start

brand positioning quick-start

FOODPRINT GROUP

Health + Wellness